Strategy
Execution discipline
Tata Consumer’s strategy to achieve business goals is driven by a deep understanding of the needs and aspirations of the communities and people we serve. After the formation of Tata Consumer, we had identified six strategic priorities for the business. These priorities are key building blocks that power our aspirations. We have made further progress against each of these during the course of this year.
STRATEGIC PRIORITIES
Strengthen and accelerate core business
Key levers
- Strengthen sales and distribution network, including alternate channels
- Brand building
- Driving premiumisation
Drive digital and innovation
Key levers
- Embed digital across the organisation to increase operational efficiency
- Accelerate innovation agenda
Unlock synergies
Key levers
- Operate with a simplified and efficient structure
- Create a multi-category FMCG Company
- Common sales platform and integrated back-end
- Manage integration of acquired businesses and track synergies
Explore new opportunities
Key levers
- Expand portfolio to increase total addressable market and drive improvement in return ratios
- Accelerate new launches
- Explore inorganic opportunities that meet predefined criteria
Create a future-ready organisation
Key levers
- Promote diversity and inclusion
- Consistent capability building
- Integrated organisational structure
- Harmonise systems and processes
Embed sustainability
Key levers
- Build a sustainable business for all our stakeholders
- Make sustainability strategy an integral part of overall business strategy