Corporate identity

Building on a robust foundation

Tata Consumer is a consumer products company, with offerings across Food, Beverages and Out-of-Home Retail, and is home to diverse iconic and well-regarded brands. We continuously strive to elevate the Food and Beverage experience for our consumers. Our Beverages portfolio spans tea, coffee, water and ready-to-drink beverages. Our Foods portfolio encompasses salt, pulses, spices, ready-to-cook mixes, breakfast cereals, snacks and mini meals. Our out-of-home retail comprises concept tea-cafes and premium cafes in partnership with Starbucks in India, offering consumers a unique experience. We have brand presence in over 40 countries. Our growth ambitions are anchored on multiple strategic levers that keep us relevant, innovative and agile

The Tata legacy

We are part of one of the world’s most recognised and respected brands, the Tata Group – a conglomerate that has long been associated with trust, integrity, responsibility and a pioneering spirit. The Group has a total revenue of ~USD 106 Billion and employs over 7,50,000 people worldwide. The Tata Group is headquartered in India and operates in 150+ countries with a mission ‘To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust’.


In FY 20-21, we have formulated our vision, mission and values to provide a common direction and guide to our actions as we set out to achieve new aspirations

our vision

To build better lives and thriving communities

Where we want to go

A commitment to build better lives inspires us to create better products, deliver greater value to our stakeholders and encourage our consumers to make healthy choices. We aspire to help communities where we live, work and serve by engaging with them in a meaningful and sustainable way.

our mission

Passionately growing and innovating every day

How we get there

Passion is a very important aspect of our day-to-day actions. It allows us to dream, take calculated risks and have fun along the way as we create, nurture, grow and innovatively deliver the very best for our consumers.



Understanding every individual’s needs before acting, respecting diversity of thought and the value of collaboration for business


Being proactive, adaptive and quick to respond to the market, while blending perspectives for dynamic thinking


Taking pride and initiative, holding ourselves accountable for our actions, and nurturing the communities we work in


Remaining fair, transparent, responsible and ethical in our conduct; everything we do must stand the test of public scrutiny


Staying fully engaged and passionate about delivering the highest standards for the company and our own development