Bombers' brew-tiful partnership

19 Aug, 2019

  • Map Coffee
  • TGB Australia
  • Essendon Football Club
  • Tetley Australia

We are pleased to announce that the Essendon Football Club in Australia will be fuelled by some of the best coffee beans in the country, with Map Coffee signing on as an official partner of the club until at least the end of 2020.

Nicknamed the Bombers, this premier club plays in the Australian Football League. Through the new partnership, Map Coffee will provide coffee and Tetley Tea products across the club's various venues, including its headquarters - The Hangar in addition to Windy Hill and Melton Social Club.

Essendon’s CEO, Xavier Campbell, welcomed Map Coffee to the club, saying the new partnership was a perfect blend between organisations. "We are delighted to welcome Map Coffee through this partnership. Tata Global Beverages is an internationally successful, values-driven organisation that is focused on health and well-being through its products and people.  As a community-focused organisation, Map Coffee’s values align strongly with the Essendon Football Club.”

Tata Beverage Solutions Director, Gale McLardie, said the company was honoured to partner with the Bombers. "Tata Beverage Solutions (the Foodservice wing of TGB Australia), through Map Coffee and Tetley Tea, are proud to be part of the Essendon family. We are committed to growing our relationship with this great club whilst supporting healthy, active lifestyles. This is a valued partnership because both Map Coffee and the Bombers are driven to succeed through unwavering passion, commitment to high standards and a shared sense of community.”

Congratulations to the Australian team for bagging this association!

Press centre

Filter by year
All brand / corporate

Loading older documents