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1868 by Tata Tea, a range of luxury teas, celebrates the legacy of the Tata Group

Tata Consumer Products has launched a range of luxury teas from across India - 1868 by Tata Tea - to celebrate the legacy of the Tata group. The significance of 1868 is derived from the year the Tata group was founded, and an exclusive collection of the 1868 range of teas was first unveiled at the Tata kiosk at the World Economic Forum (WEF) 2018 in Davos, Switzerland as the Tata group celebrated its milestone 150th year.

These teas are a selection of specially curated black and green teas picked from the finest tea gardens in Assam, Darjeeling, Nilgiris and Munnar. Each variant has been paired with spices, fruit flavors and flowers to create a unique experience that sparks moments of magic for our discerning consumers. The range is exclusively available through the website www.tatatea1868.com marking Tata Tea’s entry into the premium tea space leveraging the direct to consumer commerce model that is an emerging segment in the Indian and global market.

Puneet Das, Senior Vice President – Marketing at Tata Consumer Products Ltd. said,“1868 by Tata Tea is an example of our continuing investment in our brands as we innovate to create quality and distinctive products for our consumers. The unique range of teas, which are born amidst a variety of flora, fauna, climate and topography, allows connoisseurs to experience a variety of interesting flavors and combinations. This is also our entry into the direct to consumer commerce ecosystem which is a small but emerging space.”

Ruchira Bhattacharya, Director - Innovation, Packaged Beverages at Tata Consumer Products Ltd. said, “We have used iconic elements from each region to bring to life the teas depicting the flavors of India. The packaging used is premium copper coloured tin packs which, in addition to cueing premiumness, makes for perfect gifting collectables and allows 1868 to play a role in the luxury gifting and HORECA market.”

1868 by Tata Tea is available only in India with its 13 unique variants packaged in specially designed premium packs. Shop online at www.tatatea1868.com.

About Tata Consumer Products Limited

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, salt, pulses, spices, ready-to-cook offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus and Tata Gluco Plus. Its foods portfolio includes brands such as Tata Salt, Tata Sampann and Soulfull. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of ~Rs. 10,000 cr with operations in India and International markets.

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