Build on new opportunities
We continued to leverage innovation and reach to build on new business opportunities. This enabled us to tap into evolving consumer needs and new target markets.
Unlock the full potential of Capital Foods, Organic India
Scale and accelerate Vending business
Expand into portfolio adjacencies and enter whitespaces
Consider value accretive inorganic opportunities
CAPITAL FOODS: BUILDING A SCALABLE, MULTI-CATEGORY FLAVOUR PLATFORM
The Capital Foods business progressively built momentum over the year, although growth in the earlier part of the year was below aspiration. Realignment of the distribution system in select markets, sharper prioritisation of high-potential adjacencies, deeper penetration in modern trade and accelerated growth in E-commerce supported the recovery. The business remains focused on strengthening its national presence and scaling innovation.
SHAPING THE NEXT BIG FLAVOUR
WITH CHING'S
Strategic launches continued to elevate the Ching’s portfolio, with a clear emphasis on delivering differentiated, high-impact innovations.
Launched Ching’s Korean Range across two offerings, Korean Ramen and Korean Noodles with the introduction of the top category-winning flavours.
Packs Korea’s fiery flavour punch with Ching’s unmistakable hatke twist.
A classic Kimchi kick with tangy and savoury Korean flavours.
Crafted with crispy onions, bold chilli flakes and aromatic garlic, the blend moves beyond simple infusion to deliver layered intensity, authentic depth and a balanced, lingering heat.
Crafted with naturally fermented soy and Ching’s signature expertise, it delivers a refined balance of aroma, taste and texture which ranges from light notes to bold spicy heat.
Crafted to deliver authentic, restaurant-style flavour and aroma, available in four exciting new flavours.
MAKING FLAVOUR A POP-CULTURE MOMENT
Agent Ching Attacks
#AagLagaDe
The initiative aimed to create a high-impact cultural moment by extending the iconic Ranveer Ching’s franchise through cinematic storytelling.
The campaign was deployed across multiple media formats in southern markets to expand the brand’s footprint. The high-energy ad film was amplified through Atlee’s production and Shreeleela’s appeal, resulting in strong consumer engagement.
400 mn+
Reach
AMPLIFYING THE KOREAN WAVE
Big Bang launch of
Ching’s Korean x Sprite
The Ching’s Korean X Sprite collaboration tapped into a new-age consumer segment representing ~35% of India’s population, leveraging Sprite’s powerful mass youth appeal.
20 mn
Reach
Hyping Up the K-Launch
with a Party!
The K-Party activation was designed to translate the Korean Wave into an immersive, on-ground experience, leveraging influencer-led credibility and high-energy cultural touchpoints.
2.3 mn
Reach
BRINGING THE KITCHEN TO THE CONSUMER
We repositioned Taste Ambassadors from sales personnel to on-ground chefs, delivering immersive, live culinary experiences. A wide geographic footprint and presence at high-footfall national events were leveraged to maximise trial and consumer engagement.
POWERING GROWTH THROUGH
BOLD COLLABORATIONS
Kurkure X Ching's Secret
Kurkure and Ching’s Secret Kurkure Schezwan Chutney, combines signature crunch with bold Schezwan flavour. The limited-edition packs are available nationwide. A high- impact TV, digital and print campaign featuring Ranveer Singh and Sara Ali Khan amplified consumer excitement.
DEMOCRATISING CONVENIENCE
Smith & Jones is building a stronger play in everyday cooking by making restaurant style flavours more accessible and easier to execute at home. The brand bridges convenience with aspiration, enabling consumers to recreate restaurant-style dishes with confidence.
Introduced Instant Masala Noodles as a new launch in the portfolio, packed with a vibrant masala punch and an added spicy kick, ready in just 2–3 minutes. This 100% vegetarian offering, available across different price points, delivers convenience and flavour in every bite, designed for quick snacking and light, on-the-go occasions.
Introduced Chilli Ginger Garlic Paste to deliver a convenient blend of three bold flavours in one, crafted to simplify everyday cooking while adding depth and heat to a wide range of dishes.
Launched Ginger Paste to provide the fresh aroma and sharp flavour of ginger in a ready-to-use format, helping reduce preparation time in everyday cooking.
Introduced Garlic Paste as a convenient kitchen essential, offering the rich flavour and aroma of fresh garlic in an easy-to-use format for a variety of recipes.
ORGANIC INDIA- BUILDING THE FUTURE OF TRUSTED WELLNESS
Organic India sharpened its focus on expanding both physical reach and mental salience to remain accessible and top-of- mind for consumers. The brand continues to articulate a clear ‘Why Organic’ and ‘Why Organic India’ narrative, supported by focused investments and innovation designed to drive sustainable, long-term growth.
Credibility remains central to the proposition, built on authentic sourcing, long-standing farmer partnerships and a differentiated organic portfolio. As wellness becomes a mainstream lifestyle choice, Organic India is well positioned to meet rising demand across health and wellness categories.
EXPANDING REACH
ACROSS CHANNELS
The pharma channel continued to scale meaningfully. Sharper execution supported E-commerce and modern trade, widening access and improving availability.
INVESTING IN
INNOVATION
Prioritised high-impact innovation across health platforms, increasing our innovation-to-sales contribution and strengthening relevance in emerging wellness segments.
ADVANCING
PREMIUMISATION AND
PORTFOLIO EXPANSION
Introduced value-added formats and explored adjacent wellness categories to deepen consumer engagement and expand basket participation.
EXPANDING OUR WELLNESS OFFERINGS
Organic India Shilajit is a pure and potent resin prepared using time- tested Ayurvedic methods and traditionally purified with Triphala to maintain its natural integrity and safety.
100% Whole Herb Shakti - now with the added power of extracts of Turmeric (95% curcuminoids) and Black Pepper for enhanced absorption. Supports joint health, reduces inflammation and boosts immunity. The wisdom of Ayurveda, elevated by science to unlock the power of nature’s purity.
Organic India Sat Isabgol Pre & Pro Fibre Powder delivers a refreshing citrus twist to a powerful blend of prebiotics and probiotics that support digestive health and immune function. It is available in Orange and Cinnamon flavours.
Crafted from 100% Arabica beans, offers a rich smooth flavour and grown at 3,000 metres above sea level.
Supports healthy metabolism, helps maintain balanced blood glucose levels and promotes overall wellness.
Crafted using the traditional nutrient-retentive Bilona method which offers a rich, smooth texture and a naturally aromatic flavour.
SIRF NAAM SE NAHI, KAAM SE ORGANIC
Organic India partnered with Sachin Tendulkar to deepen consumer understanding of what authentic organic truly means. The campaign focused on certified standards, rigorous quality testing and transparent sourcing, encouraging consumers to look beyond labels and evaluate proof. By aligning with a personality associated with integrity and discipline, the initiative brought clarity and authority to the brand’s organic proposition.
KISAN DIWAS TRIBUTE - HONOURING THE HANDS BEHIND EVERY ORGANIC HARVEST
On Kisan Diwas, Organic India reaffirmed its farm-to-consumer authenticity by celebrating over two decades of partnership with more than 2,000 organic farmers.
The initiative highlighted our strong commitment to regenerative agriculture, transparent sourcing and shared prosperity, further strengthening our credibility as a purpose-led leader in the organic category.
STRENGTHENING OUR INTERNATIONAL PRESENCE
Organic India continued to expand its international presence through a focused, channel-led growth strategy across the United States and other priority markets. By leveraging Tata Consumer Products’ global distribution infrastructure, we are scaling access efficiently while maintaining the integrity of our farm-to-consumer model.
In the United States, Organic India delivered strong growth across both retail and E-commerce channels, with Amazon remaining a key contributor to digital momentum. Retail expansion, regenerative organic certified innovation and continued growth in the Psyllium portfolio are creating meaningful headroom in the wellness and supplements segment.
REGENERATIVE INNOVATION, BUILT ON CREDIBILITY
We expanded our Regenerative Organic Certified portfolio with launches that combine traditional Ayurvedic wisdom with globally recognised certification standards.
Purely Chamomile is a single-origin infusion grown under regenerative practices, crafted to support calm and mindful pauses.
Purely Assam Black Tea offers a bold, full-bodied cup sourced from certified regenerative farms committed to soil vitality and biodiversity.
Bacopa draws on a revered Ayurvedic herb to support cognitive wellness, cultivated through traceable, regenerative sourcing.
We also strengthened our leadership in digestive wellness through expanded Psyllium formats.
Organic Psyllium Powder delivers certified organic, plant-based fibre to support everyday gut balance.
Psyllium Prebiotic Fiber combines whole-husk psyllium with prebiotic support for digestive and metabolic well-being.
ACCELERATING AND SCALING THE VENDING BUSINESS
The coffee and tea Vending business, launched in 2024, has rapidly evolved into a high-growth vertical and emerged as a strong proposition for corporate clients as well as the HoReCa segment. It delivers consistently high-quality, café-style beverages through an advanced portfolio of bean-to-cup machines, filter coffee machines and premium HORECA-specific machines.
Our customer-centric R&D strategy delivered two industry-first innovations this year: the Liquid Chai Decoction Machine and a Fresh-milk Cold Coffee machine.
Our transition to an in-house service network across major metros reflects our commitment to owning the customer journey. This shift has directly elevated service standards and enhanced customer trust.
₹ 100cr+ ARR
Tea and coffee vending business (Q4 exit)
STRATEGIC PARTNERSHIPS
The Vending business significantly expanded its luxury hospitality footprint, becoming the partner of choice for several of the country’s leading hotel chains.
score
SOLUBLES- BUILDING A RESILIENT B2B BUSINESS
The Solubles business offers a comprehensive portfolio of instant beverages, including freeze-dried, agglomerated, spray-dried and liquid coffee extracts, along with a wide range of cold-water and hot-water soluble teas.
The business continued to focus on disciplined execution across global markets, supported by close customer collaboration and agile supply chain management. As a cross-border trade-driven business, efforts were directed towards delivering cost-effective solutions, optimising inventories and ensuring seamless service through globally aligned teams, alongside ongoing initiatives in product development, process optimisation and operational efficiency.
NAVIGATING VOLATILITY WITH DISCIPLINED EXECUTION
Sustained high global coffee prices created demand pressure across markets during the year. In this environment, our Solubles business prioritised disciplined planning, effective customer collaboration and responsive pricing strategies to protect continuity and manage risk. Optimised inventory management and globally aligned supply coordination ensured reliable service, even amid volatility. This structured approach enabled us to operate with stability while preserving long-term customer partnerships.
OUR PRODUCTION FACILITIES
We are progressing with the targeted addition of freeze-dried capacity in Vietnam to align with rising international demand and enhance supply flexibility. The expansion is advancing as planned, with commissioning and commercialisation expected in the next financial year. At the Theni facility, this year, we are investing in state-of-the-art extraction technology for spray dried coffee to improve efficiencies and upgrade technical capabilities.
32%
Revenue growth in Solubles
TATA STARBUCKS - SCALING PRESENCE, EXPANDING OFFERINGS
Tata Starbucks is expanding with discipline, focusing on calibrated store growth, deeper city penetration and stronger format innovation. Our strategy balances premium positioning with widening access, strengthening presence across metros while building momentum in Tier 2 and Tier 3 cities.
CELEBRATING THE 500 TH STORE MILESTONE
We marked a major milestone with the opening of our 500th store in India, located in Gurugram. The newStarbucks Reserve® storebrings together elevated brewing, design, and coffee craftsmanship. The milestone was celebrated through500 Ways to Belong at Starbucks, highlighting stories from customers and partners across the country along with a special offer featuring a beverage, dessert and merchandise bundle priced at ₹500. Additionally, we partnered withThe Plated Projectto release an exclusive, limited- edition decor plate titled 500 Dots of Connection.
Store count
Store footprint
INTRODUCING NEW FLAVOUR EXPERIENCES
Blonde Roast
We introduced Blonde Espresso Roast across all Starbucks stores in India giving customers a lighter and smoother espresso option while enabling greater personalisation of their beverages. The launch was marked by Blonde Roast Day on 5 July across select stores. Seasonal beverages crafted with Blonde Espresso, including Pecan Iced Shaken Espresso and Date Cortado, were introduced during the monsoon period.
Cold Brew
We expanded the Cold Brew portfolio with beverages crafted using Starbucks’ 48-hour cold-steeping process with single origin Kenyan beans. Alongside the existing Cold Brew range, including Vietnamese Cold Brew, Vanilla Sweet Cream Cold Brew and Nitro Cold Brew, two new beverages were introduced for the summer season: Zesty Orange Cold Brew and Coconut Cold Brew.
Zero Sugar flavour options
We expanded beverage customisation with the introduction of zero added sugar flavour options across Starbucks stores in India. Customers can now choose Vanilla, Hazelnut and Caramel in zero sugar variants while ordering their beverages and select their preferred sweetness level, including No Sugar, Less Sweet or Regular, enabling greater personalisation without added sugar.
CONNECTING WITH INDIA’S EVOLVING CULTURAL MOMENTS
#HumariSpecialJagah
During Diwali, we launched the #HumariSpecialJagah campaign celebrating Starbucks as the Third Place, a space between home and work where customers come together. The campaign included a collaboration with designers Abu Jani and Sandeep Khosla, along with festive beverages, desserts, gift hampers and merchandise inspired by the season.
Aamar Pujo, Aamar Starbucks
We celebrated Durga Pujo through the Aamar Pujo, Aamar Starbucks initiative, introducing a festive menu inspired by local flavours and traditions to deepen engagement with customers in Eastern India during the Pujo celebrations.
COLLABORATING TO DELIVER INNOVATIVE OFFERINGS
Starbucks + Baileys
Starbucks collaborated with Baileys by Diageo India to introduce a limited-time festive beverage range inspired by Baileys’ Irish Cream flavour. The range included Signature Irish Latte, Signature Irish Cold Brew, Signature Irish Matcha and Signature Irish Reserve® Shakerato, combining Starbucks handcrafted beverages with seasonal flavours during the holiday period.
Starbucks + SuperYou
We introduced Protein Cold Foam, powered by SuperYou. The offering allows customers to add protein to their favourite cold beverages without altering their coffee routine. The foam is available in chocolate, banana and vanilla flavours and forms part of Starbucks’ expanding wellness-oriented beverage innovations in India.
BUILDING RESILIENT FARMER ECOSYSTEMS
Tata Starbucks and Starbucks Coffee Company have launched the Farmer Support Partnership (FSP) in India, reaffirming our long-term focus to advancing the country’s coffee ecosystem.
Based in Karnataka, it aims to deliver global agronomy expertise, establish model farms, deploy digital training tools and promote sustainable farming practices to enhance farmer capability and productivity.
Ambition
Empower
10,000
farmers
by 2030