Tata Gluco+ introduced its refreshed proposition ‘Piyo Goodness. Karo Greatness.’ through the first fully AI-crafted brand film from Tata Consumer Products, linking glucose energy to purposeful, positive action.
Strengthen core and accelerate growth businesses
During the year, we reinforced the strength of our core categories while accelerating growth businesses across India and International markets. Our focus remained on protecting leadership in large, cash-generating categories while scaling premium, innovation-led and structurally attractive growth segments. Disciplined pricing, sharper execution in stronghold markets, premium portfolio expansion and operational efficiencies ensured that scale translated into resilient and profitable growth despite commodity volatility.
Grow India's tea business by expanding consumer access and accelerating premiumization across the portfolio.
Grow market share and drive premiumisation in Salt.
Build Tata Sampann as India's preferred Pantry brand.
Build a pan-India multi-category Ready-to-drink (RTD) business.
Grow market share profitably in the International Business.
AGILE EXECUTION ENABLING GROWTH IN INDIA TEA
The tea category experienced elevated commodity volatility during the first half of the year, followed by a gradual easing in the second half. Against this backdrop, we adopted calibrated pricing and selective market interventions to protect volumes, sustain brand equity and maintain competitive discipline. This ensured growth amidst heightened competition from local and regional players and normalisation of margins.
Regionally, leadership was strengthened in the East and maintained in the North, reinforcing our dominance in key consumption clusters. E-commerce and quick commerce continued to scale, with our market share on these platforms remaining ahead of competition. Modern Trade recorded strong gains, supported by high ROI initiatives.
30%Growth in E-commerce
7%Revenue growth in the Premium and Sub-premium segment
38%Market share in E-commerce
ELEVATING EVERYDAY TEA
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Tata Tea Premium Care combined a strong Assam blend with Ginger, Elaichi, Tulsi, Mulethi, and Brahmi to offer taste with credible natural ingredients.
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Tata Tea Agni Extra Josh introduced added natural caffeine to deliver extra energy for fast-paced lifestyles under the ‘Josh Jagaye Har Roz’ proposition.
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Tata Tea Gold Instant Tea Premix in Masala and Cardamom variants delivered consistent, convenient brewing experiences for modern consumers.
EXPANDING THE HEALTH-FORWARD RANGE
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Tetley Green Tea Slim Care with added L-Carnitine was launched as the first green tea in its segment with an ingredient proven to support the reduction of body fat.
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Tetley Green Tea Beauty Care with added Biotin expanded the green tea portfolio towards skin and hair wellness needs.
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Tetley Matcha and Tetley Green Tea Bags with Matcha expanded Tetley’s premium, health-centric offerings aligned to global wellness trends.
PAYING TRIBUTE TO INDIA’S CULTURAL CANVAS
Tata Tea Premium’s ‘Desh Ka Garv - Pradesh Ki Kala’ campaign paid homage to India’s regional art forms through hand-painted artisanal kettles supported by an AI-led film.
Tata Tea Gold’s ‘Banglar Shilpi Shojjito Pujo’ festive packs celebrated Bengal’s art traditions through limited-edition collectible designs and an AI-crafted festive film.
CELEBRATING THE HEARTBEAT OF EACH REGION
Tata Tea Chakra Gold CARE’s ‘Pudhu Aarambam’ campaign marked Tamil New Year through a tech-enabled print innovation blending tradition and webAR engagement.
Tata Tea Chakra Gold illuminated Mysuru Dasara with a 20-foot interactive installation integrating on-ground engagement, digital participation and festive packs.
Tata Tea Kanan Devan’s Kerala Piravi campaign celebrated the unity, rhythm and pride of Kerala through a cinematic brand film and 3D installations across key cities.
Experience-Led Brand Building
Tata Tea Gold CARE's AI-powered Mother's Day personalisation campaign enabled consumers to create customised packs in eight languages with AR-enabled messages.
Driving Awareness, Building Trust
Tata Tea Chakra Gold Gemini’s consumer awareness drive in Telangana educated over 30,000 households on risks associated with adulterated loose tea through a door-to-door cold-water test initiative.
Tata Tea Chakra Gold CARE unveiled an immersive OOH activation at Chennai Central, celebrating Tamil traditions of care and natural wellness ingredients.
Tata Tea Jaago Re’s AI-powered ‘Har Green Action se Farak Padega’ campaign leveraged Google Cloud technology to measure individual climate-positive actions and commit to tree plantation.
ACCELERATING MOMENTUM IN COFFEE
Coffee emerged as one of the fastest-growing portfolios in our India business, delivering 43% growth. This trajectory was driven by premiumisation, rapid expansion in modern trade and E-commerce (including quick commerce) and increasing household penetration beyond South India.
Innovation and portfolio expansion strengthened participation across price points and consumption occasions.
CRAFTING EXPERIENCES FOR CONSUMER DELIGHT
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Tata Coffee Gold Tiramisu and Brownie introduced dessert-inspired indulgent variants, elevating at-home coffee experiences.
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Tata Coffee Grand Hazelnut and Choco Mocha strengthened presence in the flavoured instant coffee segment through rich, contemporary flavours.
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Tata Coffee All-in-One Premix Hazelnut and Caramel expanded participation in the fast-growing premix segment at accessible price points.
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Tata Coffee Quick Filter Decoction Coorg and Araku celebrated regional coffee heritage through authentic, ready-to-use decoctions.
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Tata Coffee Grand Premium, with Flavour Locked Crystals, enhanced aroma retention and introduced a distinctive sensory cue in the instant coffee segment.
INNOVATION IN BRANDING CAMPAIGNS
Tata Coffee Grand launched the ‘Not Just Your Regular Coffee’ campaign featuring Abhay Verma and Pratibha Ranta, celebrating individuality and Gen Z voices.
Tata Coffee Gold created a 3D aroma-anamorphic installation at Select Citywalk, New Delhi, delivering a multi-sensory bean-to-cup experience integrated with AI-powered personalised latte art.
TATA SALT- SUSTAINING LEADERSHIP
Tata Salt delivered outstanding performance during the year, supported by sustained consumer trust and high brand recall. The brand continued to strengthen its leadership position, aided by steady volume growth, improved market share and consistent availability across markets. Strong distribution reach and execution remained a key enabler, supporting deeper penetration across both existing and newer geographies.
+100 bps
Salt market share*
14%
Revenue growth in salt
14%
5 year revenue CAGR of salt
STRENGTHENING THE PREMIUM MIX
Value-added salts grew 8% year-on-year, supported by rising consumer interest in health-oriented and differentiated formats.
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Tata Himalayan Rock Salt Crystal strengthened presence in the fast-growing rock salt segment.
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Tata Salt Sendha+ entered the popular price segment of rock salt, gaining traction in North and West India.
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Tata Salt Lite (15% lower sodium) expanded in Modern Trade and E-commerce.
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Tata Salt Panch Tatva and Tata Salt Immuno continued to build micronutrient-led differentiation.
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REINFORCING THE TRUST OF DESH KA NAMAK
The ‘Namak Ho Tata Ka 2.0’ campaign was launched as a 360-degree initiative, featuring region-specific musicals across television and digital platforms. It strengthened emotional equity, drove household penetration and reinforced iodine awareness across Bharat.
EXPANDING IODINE AWARENESS ACROSS BHARAT
The iconic ‘Namak ho Tata ka… Tata Namak’ platform was extended into rural and semi-urban India through high-frequency audio activations across railway stations, bus stands and transit hubs. This deepened iodine awareness ahead of Independence Day and World Iodine Deficiency Day.
BUILDING A TRUST-LED PANTRY PLATFORM
Indian cuisine is inherently nourishing, diverse and deeply flavourful. Yet, traditional staples are often questioned for their nutritional relevance. Tata Sampann is built on the belief that Indian food, when prepared with premium, minimally processed ingredients, delivers complete and wholesome nourishment without compromise. The brand continues to champion this belief through its ‘Pyar Bhara’ campaign, which celebrates the warmth, care and nourishment embedded in everyday Indian meals, while building trust in traditional cooking practices.
Tata Sampann staples delivered a strong performance during the year, supported by robust growth in the quick-commerce channels and sustained gains in both value and market share. The brand continues to strengthen its presence in the pulses category through a portfolio anchored in differentiation, quality, and nutrition. The pulses portfolio was further expanded with six new variants, enhancing the range with nutritious, authentic and unpolished offerings suited to everyday Indian cooking.
Tata Sampann Gulbarga Tur Dal
A premium GI-certified offering, characterised by its distinctive taste and aroma, rooted in the nutrient- rich soil of the Gulbarga region.
46%
Tata Sampann revenue growth
19.6%
Tata Sampann - Innovation to sales ratio
A range of unpolished millets was also introduced to address rising demand for traditional, nutrition- led grains.
BUILDING A FULL-STACK SPICE SOLUTIONS PLATFORM
Spices delivered strong growth, led by E-commerce expansion and entry into whole spices and value-added formats. Eighteen new variants were introduced across pure spices, blends, mixes and whole spices, evolving Sampann from essentials to a provider of authentic flavour solutions. By addressing the category’s inherent trust deficit through uncompromising quality, Sampann is converting credibility into market share gains across high-TAM (Total Addressable Market) pantry segments.
Pure spices
Foundational kitchen essentials crafted to retain natural oils and deliver authentic taste with uncompromised purity.
Whole spices
Carefully sourced, high-quality whole spices that strengthen trust while addressing diverse culinary needs.
Gravy masala mixes
Hyper-regional blends that bring authentic, restaurant-style curries to life at home in just a few simple steps.
Chutneys
Ready-to-enjoy flavour companions designed to add bold, familiar taste to everyday meals.
DRIVING GROWTH IN DRY FRUITS
Dry fruits emerged as a key growth driver in the pantry space, gaining traction among consumers seeking quality and consistency. The category’s momentum was driven by a shift in preference towards trusted brands, underscoring opportunities across direct commerce channels.
EXPANDING BETTER-FOR-YOU CHOICES
Tata Simply Better has been anchored in healthier everyday choices through its Cold Pressed Oils portfolio, which continued to resonate with urban consumers seeking minimally processed cooking options. Growth was supported by sharper segmentation and focused outreach to households aspiring to trade up to higher-quality options.
Building on this wellness-oriented foundation, Tata Simply Better entered the flavoured dry fruits and nuts segment during the year through innovative single-serve packs. This marked a deliberate expansion beyond cooking oils into adjacent healthy snacking categories.
TATA SOULFULL- MAINSTREAMING MILLETS ACROSS CATEGORIES
Tata Soulfull continues to move millets from traditional staples to contemporary breakfast and snacking formats. The brand is building relevance with consumers by combining nutrition, taste and convenience across accessible price points.
The portfolio now spans eight categories, including three new category entries during the year. Innovation continues to anchor our expansion strategy, while focused distribution growth strengthens everyday availability across markets. The brand’s expanding digital ecosystem is strengthening engagement and resonance with younger consumers.
35%
Revenue CAGR since acquisition in 2021
20.1%
Innovation to sales ratio
EXPANDING BREAKFAST AND SNACKING OCCASIONS
Soulfull continues to strengthen its breakfast portfolio across Millet Muesli, Masala Oats+, Cornflakes and Ragi Bites.
ADVANCING TRADITIONAL WELLNESS THROUGH MODERN FORMATS AND INNOVATION
Tata Soulfull Millet Muesli Slim Care
Was launched this year as a millet-based muesli with L-carnitine, offering women a smart, better- for-you breakfast tailored to busy, on-the-go lifestyles.
Tata Soulfull No Maida Rusk
Expanding the No Maida Rusk range this year, a millet-rich milk rusk designed to bring wholesome crunch to everyday tea moments, tailored for South Indian taste preferences.
BUILDING SCALE ACROSS READY-TO-DRINK GROWTH SPACES
The Ready-to-Drink (RTD) business continued to build scale across its three verticals — Hydration+, Energise & Recharge and Brew, strengthening its position in high-potential segments. Growth was anchored in sharper Right-to-Win choices, expanded distribution in priority markets, supply-chain agility, portfolio diversification across price points and enhanced manufacturing capacity to support faster response and scalability. The business now operates with more than 15 products across segments, consumer cohorts and consumption occasions, enabling broader opportunity field.
Hydration+
Energise & Recharge
Brew
Driving focused distribution and execution depth
Distribution expansion was undertaken in defined priority markets, alongside a parallel focus on improving outlet productivity and overall distribution health. Manufacturing agility was strengthened through higher- speed lines, debottlenecking initiatives, packaging optimisation and footprint expansion closer to consumption markets.
BUILDING A COMPREHENSIVE WATER PORTFOLIO WITH HYDRATION+
Premiumisation
with Purpose
with Purpose
Health & WellnessTaste & BenefitsAvailability & Affordability
Value drives
Consumer Choice
Consumer Choice
Natural Mineral Water
Natural Spring Water
Enhanced & Flavored Water
Packaged Drinking Water
EXPANDING THE ENERGIZE AND RECHARGE PORTFOLIO
Tata Gluco Plus Jelly was launched in a INR 5 pouch format, expanding affordability and driving higher reach in mass and impulse-led consumption environments.
Zip Zap re-entered the caffeine energy segment as India’s first still-based, non-carbonated energy drink in a INR 10 cup format, combining vitamins and caffeine in an accessible, on-the-go offering.
Gluco-based Jelly for children and young adults
Taste & Fun
Gluco-based, low sugar instant energy for everyone
Refresh & Recharge
Value-added sports drink Flavoured electrolyte drink
Energy & Functional Benefits
BREW- LEVERAGING FULL STACK EXPERTISE IN TEA AND COFFEE
We have leveraged decades of expertise in tea and coffee —spanning sourcing, branding, manufacturing and distribution— to unlock the next wave of growth in ready-to-drink tea and coffee. We are uniquely positioned to translate quality, taste and trust into convenient, on‑the‑go formats creating differentiated offerings that win with modern, urban consumers.
Flavour Innovation
Flavour plays (Vietnamese Coffee, Irish Cream)
Omnichannel Growth
Led by online, convenience and vending channels; supported by MT and E-commerce
Occasion-Based Formats
Trendy & convenient: small SKUs for impulse OTG, larger for at-home
BREW- BUILDING A FULL SPECTRUM RTD PLAY
Health-&-Wellness First
Functional, low-sugar and clean-label teas with natural ingredients
Occasion Expansion and On-the-go Convenience
Convenient packs and an anytime beverage
New-Age Tea Formats Gaining Momentum
Kombucha, Matcha, and Sparkling Teas with functionality
ADVANCING PURPOSE-LED BRAND NARRATIVES
Tata Copper+ made its television and digital debut celebrating the Indian tradition of drinking water from copper vessels, translating heritage into a modern hydration format.
Himalayan unveiled its refreshed proposition ‘Peace in a bottle’, placing purity, calm and its Himalayan origin at the centre of its renewed communication.
DEEPENING CULTURAL AND REGIONAL RESONANCE
Himalayan marked Himalayan Day through collaborations with clay artists from the Himalayas for handcrafted mug collection.
Himalayan expanded the Artist Edition bottles across PET and glass formats, ensuring wider national access to region-inspired designs.
Zip Zap energised Durga Puja in Kolkata through ‘Energy Hour,’ combining rhythmic festival activations with large-scale sampling.
BUILDING ACTIVE LIFESTYLE ASSOCIATIONS
Tata Copper+ strengthened its presence in India’s growing running ecosystem as official hydration partner for the Tata Ultra Marathon 2026, NMDC Hyderabad Marathon and Vizag Marathon 2025.
The ‘Tata Copper+ Khud Se Aage’ digital platform celebrated stories of resilience and personal progress within the running community.
ENGAGING YOUTH THROUGH IMMERSIVE EXPERIENCES
Tata Coffee Grand Cold Coffee launched ‘Too Cool To Have It Solo’, positioning cold coffee as a spontaneous connection catalyst for urban youth.
Tata Coffee Grand Cold Coffee created an immersive double-decker ‘Ultimate Chill Zone’ at Horn OK Please Festival 2025, translating brand energy into a shared festival experience.
RTD Coffee strengthened youth relevance through multiple Gen Z festivals and college activations as Official Cold Coffee Partner.
Tata Gluco+ Jelly partnered with Disney’s Marvel Avengers to introduce special edition collectable packs combining taste with play, amplified through digital engagement.
STRENGTHENING OUR INTERNATIONAL FOOTPRINT
Our International Business delivered steady progress during the year, led by strong performance in the United States, improving momentum in Canada, portfolio expansion in the Middle East, and continued premiumisation in the United Kingdom. We remained focused on strengthening our core brands, expanding distribution, accelerating innovation and building future-ready capability across markets.
9%
International revenue growth (constant currency)
INVESTING BEHIND SCALE IN THE US
In the United States, we delivered strong growth, led by Eight O’Clock Coffee and teapigs. Eight O’Clock’s performance reflects stronger distribution and a sharper focus on product to retailer fit, supported by a well-executed cost price increase that improved value sales while maintaining competitiveness. As a result, both coffee bags and K Cups outperformed their respective segments.
In tea, teapigs continued to outperform the fruit and herbals tea categories and continues to build its position as one of the fastest-growing premium tea brands in the US market.
Eight O’Clock Caramel and Iced K-Cups expanded the pod portfolio into new consumption occasions.
Eight O’Clock Blueberry Waffle Ground Coffee strengthened flavour-led differentiation within the ground coffee range.
30%
YoY value growth
SHARPENING OUR PLAY IN CANADA
In Canada, we advanced our position through strong momentum in specialty teas, with Tetley Pure Camomile emerging as a leading new product in the category and contributing meaningfully to segment growth. To strengthen performance and competitiveness, Tetley Black tea enhanced sustainable packaging and implemented a refreshed marketing plan.
Tetley Orange Pekoe was relaunched with improved sustainable packaging.
Tetley Herbal Pure Camomile canister delivered strong traction within specialty teas segment.
STRENGTHENING BRAND EQUITY IN THE UK
The United Kingdom focused on premium mix expansion and brand presence in a competitive tea market. The introduction of a premium black tea range strengthened Tetley’s premium portfolio. Teapigs sharpened its digital strategy and direct- to-consumer activation to improve efficiency and reach younger consumers, while Good Earth continued to grow through flavour innovation and distribution gains.
Tetley introduced a premium black tea range including Extra Strong, Smooth Decaf and Seriously Refreshing.
Teapigs activated “It’s tea in all its glory” across digital and outdoor channels, celebrating the brand’s joyful personality and elevating awareness among younger consumers.
Good Earth expanded its flavour range with Peppermint & Spearmint and Chamomile with Orange Blossom.
EXPANDING INTO NEW FORMATS AND CHANNELS IN THE MIDDLE EAST
In the Middle East, we continued to scale through focused portfolio expansion and channel development, with food categories emerging as an increasingly important growth pillar alongside tea and coffee.
We launched 18 new SKUs across tea, coffee and the Tata Soulfull range, broadening our portfolio and supporting growth across key markets. Expansion was further supported by the rollout of additional food products from Capital Foods across the region and the continued scaling of Organic India, alongside the establishment of a complete Tata Coffee portfolio across key geographies. This included the launch of Tetley Tea Cup Bags in a right‑size, right‑price format tailored for Saudi Arabia to improve competitiveness. Tea performance remained strong across brands, while channel expansion accelerated, particularly in e‑commerce and foodservice, extending our reach beyond traditional retail.
STRENGTHENING OUR BASE IN SOUTH AFRICA
In South Africa, we delivered steady growth during the year, supported by strong performance in Tetley Green Tea and Tetley Chamomile. The Tetley Chai Latte range performed well, strengthening our presence in value-added formats. The Society coffee rebrand improved cappuccino performance, while targeted wholesale distribution expansion supported broader sales reach.
Making impact part of the brand story
In Australia, Tetley launched The Uncomfortable Cup campaign in partnership with Breast Cancer Network Australia, using handcrafted textured mugs and a limited-edition pink pack to spark open conversations about breast cancer and early detection.
