Drive digital
and innovation
Our digital capabilities strengthened end‑to‑end execution through advanced analytics, AI‑led demand sensing and agile operating platforms, driving faster decisions, improved productivity and a superior employee experience across the enterprise.
Innovation this year focused on translating insights into scale through health & wellness-led R&D, differentiated formats and sustainable packaging. These efforts are enabling us to bring relevant, high-quality offerings to market with speed and consistency.
Harness Digital as a strategic differentiator
Be the leading Innovation driven FMCG player in India
LAYING THE FOUNDATION FOR AN AI-ENABLED, DATA-DRIVEN FMCG ORGANISATION
FY 2026 marked a significant milestone in our digital transformation journey as we accelerated the shift towards a modern, data driven and AI enabled operating model. We are looking to leverage Tata Consumer Products’ and our rich consumer data enabling the convergence of human judgement and machine intelligence.
As we pivoted towards becoming a ‘Cognitive Enterprise’, digital capabilities were systematically embedded across every value stream. This integrated approach unlocked sharper insights, greater agility, and sustainable, tech-driven growth across the organisation.
OPERATIONALISING AI INTO FRONTLINE EXECUTION AND OPERATIONS
We are in the process of rolling out Integrated Business Planning, which would enable unified decision making across procurement, manufacturing, warehousing, and distribution, driving improvements in service levels, inventory optimisation, and end-to-end responsiveness.
Route optimisation reduced average field travel distance by 30%, while embedded AI within the Sales Force Automation (SFA) platform influenced 41% of orders, contributing to meaningful delta in monthly sales. Retailer engagement was strengthened through enhanced transparency on schemes, orders and payments via the ‘Retailer App’.
Digital transformation delivered a more agile and cost-efficient supply chain this year.
Warehouse
ModernisationSAP Extended Warehouse Management (EWM) to boost On- Time-In-Full (OTIF) reliability and inventory control.
Procure-to-Pay
(P2P) IntegrationSimplified workflows and improved financial transparency.
AI-Enabled
IntelligenceScaled up Infiniti AI for more categories (in line with roadmap) to sharpen sourcing and hedging strategies, successfully insulating the bottom line from commodity volatility.
HARNESSING AI IN INNOVATION AND R&D
Our digital transformation is redefining the product lifecycle. By leveraging Product Lifecycle Management (PLM) and AI- enabled formulation tools, we have significantly accelerated speed-to- market while maintaining rigorous regulatory compliance.
Central to this is our AI Genie initiative, which converts macro trends into validated innovation concepts, allowing our teams to pivot resources towards the highest- potential opportunities with data- driven precision.
Integrated with enterprise data and demand indicators, these capabilities are building a more responsive, insight led innovation engine.
DIGITAL FOUNDATION, FUTURE-READY CAPABILITIES
We modernised our core enterprise platforms to ensure scalability, stability and regulatory compliance. This enabled the seamless, nationwide rollout of GST 2.0 without operational downtime. To empower our workforce, we introduced Zara, an AI-powered enterprise assistant that simplifies information access. This is supported by our newly launched AI Academy, established in partnership with global partners to institutionalise AI literacy and foster a culture of co-creation through hands- on hackathons and specialised learning paths.
UNIFIED DEMAND INTELLIGENCE AND PERSONALISED MARKETING
We synchronised our demand- sensing and revenue growth management tools by integrating near-real-time data across the omni- channel ecosystem - from Modern Trade to Quick Commerce. This unified framework enables high- precision forecasting and optimised price-pack strategies, ensuring superior in-market execution.
Simultaneously, we are reimagining marketing through hyper- personalised engagement; by combining GenAI-assisted content with complex datasets, we deliver hyper-local consumer experiences within a rigorous framework of privacy and brand governance.
POWERING GROWTH THROUGH INNOVATION
Innovation continues to be a key growth lever, anchored in consumer needs, nutrition, sustainability and technology leadership. Our approach focuses on translating strong science, academic partnerships and consumer insights into differentiated products.
ADVANCING FUNCTIONAL NUTRITION AT SCALE
We identified five Health & Wellness platforms-Gut Health, Metabolic Health, Iron Fortification, Protein, and Sugar reduction-to guide our innovation agenda. We have made strong progress in translating these focus areas into market-ready products that deliver meaningful consumer benefits.
At the same time, we are identifying future platforms and are building a robust roadmap that spans portfolio, claims substantiation and focused research programmes.
4.5%
Innovation-to-sales ratio
80
New launches
Health and Wellness
Health & Wellness constituted
55%
of the total launches for the year
BUILDING PORTFOLIOS AROUND MODERN CONSUMPTION DRIVERS
We are leveraging insights to decode key consumer preference drivers and launch winning products.
44
New launches
Focused on improving nutritional value and promoting better health choices.
25
New launches
Catering to contemporary, time-conscious lifestyles.
11
New launches
Enhancing product appeal and exclusivity.
DISRUPTIVE INNOVATIONS THAT MEET EVOLVING CONSUMER NEEDS
SLIM CARE RANGE
Tata Soulfull Muesli Slimcare, Tetley Green Tea Slim Care with added L-Carnitine, proven to help with fat burning and weight loss benefits.
EASY COOK RANGE
The Easy Cook range has expanded to include Tata Sampann Jowar flour, Tata Sampann Bajra flour and Tata Sampann Kabuli Chana. These products provide consumers convenience and enable inclusion of millet and protein rich kabuli chana into diet without detailed planning.
AMBIENT STABLE RANGE
Tetley Kombucha with live cultures gut health.
IRON FORTIFIED RANGE
Tata Double Fortified Salt provides added iron to support nutritional needs.
TEA WITH ADDED CAFFEINE
Tata Tea Agni Extra Josh has added caffeine to deliver an extra boost of energy.
SCALING RESEARCH INFRASTRUCTURE FOR FUTURE GROWTH
Established a new R&D Centre for Herbal Supplements at Barabanki, Lucknow.
Equipped to support the development of herbal supplements and advanced formulations.
Strengthened capabilities in herbal extraction and expanded expertise across Ayurvedic and Nutraceutical product categories.
DRIVING SPEED-TO-
MARKET
INNOSPRINT – AGILE INNOVATION
A fast-paced innovation model designed to capture and scale emerging opportunities. By integrating proactive risk management with a rich repository of institutional knowledge and global partnerships, we ensure speed and resilience.
Innosprint facilitated the launch of Organic India Shilajit Resin, taking it from concept to commercialisation in
ENGINEERING SMARTER, MORE SUSTAINABLE PACKAGING SOLUTIONS
Our technology-led initiatives in Design-to-Value (DtV) are reshaping packaging across categories by focusing on efficiency, affordability, and sustainability to reduce material, optimise operations and enable responsible delivery. Value- engineering in rigids, cuts plastic usage without compromising durability or user experience.
~1700 MT
of plastic elimination
ASEPTIC TECHNOLOGY
Adopted new aseptic packaging technology to unlock mass-market opportunities. This enhances affordability and improves consumer convenience.
Tata Coffee Grand Cold Coffee in PET Packaging (with 40% rPET)
RECYCLE-READY FLEXIBLE PACKAGING SOLUTIONS
We developed recycle-ready packaging formats to address evolving regulatory requirements across the EU and US markets.
CII Sustainable Plastic Packaging Awards 2025
Tata Salt 1kg Recyclable Laminate’ has been recognised by ‘CII Sustainable Plastic Packaging Awards, 2025 cycle’ for ‘Innovation in design of flexible plastic packaging to make it more recyclable’.
SCIENCE-LED INNOVATION THROUGH STRATEGIC ALLIANCES
We have partnered with elite national institutes to advance the frontiers of food science, nutrition and wellness technology. These collaborations amplify our expertise in novel ingredients and scientific validation, while accelerating our transition to sustainable packaging. By integrating institutional research with our commercial agility, we are precisely engineering products that address the next generation of consumer health and environmental priorities.
NEW ACADEMIC PARTNERSHIPS
CSIR - National Institute for Interdisciplinary Science and Technology (CSIR-NIIST)
To collaborate on product innovation initiatives including the development of Smart Rice, low-sodium salt formulations, and coffee crema technologies.
Central University of Tamil Nadu (CUTN)
To support research on green tea, focusing on product development and advancing scientific understanding of tea-based innovations.
ONGOING ACADEMIC PARTNERSHIPS
National Institute of Food Technology Entrepreneurship and Management (NIFTEM)
To support funding of various research programmes and student internships and for development of pilot technologies.
International Rice Research Institute (IRRI)
Exploration of low glycemic Index platform through rice and poha.
Banaras Hindu University (BHU)
To advance innovation in food technology and fund research scholars at BHU through the Tata Research Fellowship Program.
The University Of Trans-Disciplinary Health Sciences (TDU)
Exploration of high protein platform through innovation in staples