In November 2015, Tata Consumer Products announced its entry into the branded instant coffee business in India under the brand name Tata Coffee Grand. After leading the Indian tea market under its iconic Tata Tea brand, the company took the strategic step to leverage its product, marketing and retail expertise to enter the branded coffee space in India.

Tata Coffee Grand leverages the deep heritage of Tata in coffee and has created a product that is a first of its kind innovative offering in the Indian market. The product is a blend of the finest coffee powder and ‘flavour locked decoction crystals’ which gives consumers a ‘best in class’ taste experience in the instant coffee category. Tata Coffee Grand is an intensely rich, fresh and aromatic coffee.

The portfolio has also expanded to Roast & Ground (Filter coffee) with a widespread presence across all the southern states.