As the second largest tea brand globally, Tetley has made its place in the hearts of consumers — revolutionising their tea-drinking experience, for better.
Tetley, the 2nd largest tea brand globally, is a British icon with a heritage of more than 180 years. Born in 1837, the brand was founded by the Yorkshire based Tetley brothers, and joined the Tata Consumer Products family in 2000. Over the following decades, Tetley has gone from strength to strength. The brand has grown its presence in over 40 countries, including key markets such as the UK, Canada and the US, with millions of people enjoying the great taste of Tetley every day.
Innovations, inventions and ideas form the core of Tetley. Since the turn of the 19th century, the brand continues to develop the consumer’s love of tea. Continually striving to introduce new, exciting and innovative flavours - from new herbal and specialty blends to the innovative Cold Infusions that suit a variety of palates.
Tetley also strives to constantly improve their sustainability, ensuring all Tetley blends across Europe, the Middle East, Africa, Canada, US and Australia are 100% Rainforest Alliance certified and working closely with specialist organisations, such as the Ethical Tea Partnership to help create a sustainable global tea industry.
Tetley is a British icon known for its high-quality credentials and memorable communication campaigns. The brand has stayed ahead of trend with innovative teabag formats and differentiated products that add value and convenience. Evolving new flavours and formats that also deliver on taste has made Tetley in UK a highly awarded Tea brand at the Great Taste Awards.
The arrival of Tetley Cold Infusions brought a differentiated positioning to the flavoured water category. This affordable range of fruit and herbal infusions has been specially developed to be brewed in cold water. Each infusion contains premium grade ingredients with small pieces of real fruit, to deliver on taste.
The latest Tetley Herbal range offers an array of bold flavours that are brimming with natural, zingy goodness to help you refresh or wind down. The six blends include classics and flavour twists for a tasty caffeine-free uplift made from natural ingredients.
Tetley is the market leader in Canada and has been voted Canada’s Most Trusted Brand* of tea, offering Canadians over 50 delicious flavours of tea from our flagship Orange Pekoe to a great variety of flavours in herbal, green and flavoured black tea segments. Tetley Canada also takes pride in its unique resealable canisters that most of its products are packed in to maintain freshness.
In 2018, Tetley introduced Canada’s first line of teas fortified with vitamins and minerals – Tetley Super Teas – which was honoured by BrandSpark International with the 2019 Best New Product Award.** This line has since expanded to 8 variants that perfectly blend delicious flavours with health benefits to help Canadians conquer their day.
Lately, Tetley has been on a mission to make staying hydrated easier and more fun, with the launch of Cold Infusions - all-natural herbal tea water enhancers. The three refreshing flavours are sugar free, caffeine free and also super easy - just drop one into your water bottle, let it brew and you're good to go!
*Reader’s Digest 2020 Trusted Brand Gold Seal Winner (for over 5 consecutive years) **Brandspark International 2019 Best New Product Award, voted by over 18,000 Canadians
Tetley is the second largest player in green tea segment in India. The brand brings differentiated offerings that also create value for its consumers. Tetley Green Tea is an excellent source of antioxidants that are known to have various beneficial effects on health. In 2021, the Tetley Green Tea bag range in India was reformulated with added Vitamin C and relaunched as Tetley Green Tea Immune. So, Tetley Green Tea Immune has all the goodness of antioxidant-rich green tea plus added Vitamin C, that helps support the immune system. Tetley Green Tea Immune is available in four exciting variants - Classic, Lemon & Honey, Ginger Mint & Lemon and Naturally Sweet Mango, to ensure rejuvenation in every sip. At Tetley, we are committed to sustainable sourcing – 100% of the green tea used in Tetley is Rainforest Alliance certified.
Tetley is also available in Black Tea bags in flavours such as Lemon Twist, Masala Chai, Ginger Zing and Elaichi.
In the USA, Tetley offers a range of teas made from the world's finest tea leaves. It's the #2 player in the mainstream black hot tea category in the USA. Enchanted by British heritage & tea drinking culture, The brand relaunched its premium British Blends in 2020 to offer quintessential British teas full of distinguished character.
With Flavors of India, Tetley USA moves into an adjacent category with a lineup of flavoured black teas inspired by the famous regional flavors and styles of ancient India. This premium range of delicious black teas have distinct and full-bodied blends with some of India’s oldest spices and flavors in packaging that pops on shelves.
Tetley also retails an iced tea blend with a southern twist. This refreshing and crisp iced tea never turns bitter, never clouds and is naturally sweet.
Tetley is a well-established brand in Europe where it has positioned itself as the expert in quality tea. Its packaging, wide range of teas and communications strategy reflect Tetley’s commitment to producing well-crafted and thoughtful blends. Tetley began its distribution across Switzerland and France in the 1970s and in Spain, Malta and Portugal in 1993. The brand also has a strong presence in the black and green tea segments in France, where it’s also tapped into the trending organic segment. In Portugal, Tetley has won the 'Consumer Choice' award for 8 consecutive years. In Poland, its flagship product, Tetley Intensive, has been offering consumers high quality black teas, characterized by an exceptionally deep, intensive taste and aroma.
Portugal, Poland and Malta also retail Tetley Super Teas – a unique range of functional teas which support various health benefits through a carefully selected composition of added vitamins and minerals.
Tetley was launched in Australia in 1963. While Tetley has been known for its black tea, the brand now offers consumers a wide range of flavourful blends to suit every palate, from fruit & herbal infusions and green teas to the innovative Chai Latte, Cold Infusions and Super Infusions.
Like its counterparts in the UK and Canada, Tetley Cold Infusions was launched in Australia to shake up the tea aisle. It gives hydration a refreshing twist with naturally flavoured cold water in five fruit & herbal blends. Super Infusions is for the health-conscious consumer offering them their daily intake of vitamins and probiotics in three delicious hot fruit & herbal teas. Both innovations are full of fruits, herbs, flowers and natural flavourings that deliver a bold, flavourful taste that Tetley is known and loved for.
Tetley has been available in the Gulf Cooperation Countries since 2010, retailing a number of tea bag and loose-leaf tea products. While black tea constitutes about 80% of tea consumption in the Middle East, green tea is becoming more popular with the growing trend of 'health and wellness'.