Our Strategy | Tata Consumer Products

Our Strategy

Tata Consumer Products Limited unites the Tata Group’s principal food and beverage interests under one umbrella. The Group took to the creation of the company as part of its ‘One Tata’ strategy, aimed at simplifying, synergising and scaling the enterprise. It gives Tata Consumer the advantage of being able to drive a much greater impact from India to the world.

At Tata Consumer Products, our vision is to build better lives and thriving communities. We are on a mission to keep passionately growing and innovating every day. Our efforts are underpinned by our values of empathy, integrity, agility, excellence, and ownership.

Our sights are set on playing an increasingly more significant role in the consumer products market. We are committed to building stronger, healthier and happier communities and helping create a better world for everyone.

Inspired by this, our strategy rests on six pillars:
Strengthen & accelerate core business

Strengthen & Accelerate Core Business

We have a two-pronged strategy to build on our core business in India and Internationally.


We are powering our core brands by investing behind them, driving premiumisation, expanding distribution reach, and developing alternate channels for growth.


We will continue to focus on our key markets viz. USA, UK, and Canada. We are also innovating to enhance our non-black tea & coffee portfolio to strengthen our leadership in these markets.

Drive Digital and Innovation

Drive Digital and Innovation

Our innovation funnel is focused on delighting an increasingly discerning consumer base. We are also investing in digital to stay in tune with their changing preferences and improving our brand experience. We are driving efficiencies across the value chain to become a future-ready organisation.

Unlock Synergies

Unlock Synergies

The merger of Tata Global Beverages and the consumer products business of Tata Chemicals brought together businesses that have strong synergies. We have successfully completed what can only be termed a complex integration, in record time in the middle of a pandemic. Accelerating these will be one of our top priorities for the future.

Explore New Opportunities

Explore New Opportunities

Aspiring to become a much larger FMCG player, we continue to explore new business opportunities, organically and otherwise. While pursuing this inorganically, we will ensure that such opportunities pass muster on both our strategic as well as financial filters.

Create a future-ready organisation

Create a Future-Ready Organisation

Sustainable value creation is possible only when we continue to learn and adapt to the dynamic shifts in the market. Our new organisation structure creates the right capabilities to foster a culture that empowers our people to realise our shared vision. We are also ensuring that our people have the opportunity to drive greater impact through meaningful and productive careers.

Embed sustainability

Embed sustainability

In India as well as globally, there is growing consumer awareness and a need for sustainability-driven brands that put a premium on quality. As part of the Tata Group, the ethos of responsibility and sustainability are interwoven in our corporate and work philosophy. At Tata Consumer, our Sustainability strategy strives for better Sourcing, for better Nutrition, for better Communities and for a better Planet.