Vision
To build better lives and thriving communities

Mission
Passionately growing and innovating every day

Values

Our values draw from the Tata foundational values and support our FMCG
ambitions. The abiding principles of our company:

Empathy
Empathy

Understanding every individual’s needs before acting, respecting diversity of thought and the value of collaboration for business

Integrity
Integrity

Remaining fair, transparent, responsible and ethical in our conduct; everything we do must stand the test of public scrutiny

Agility
Agility

Being proactive, adaptive and quick to respond to the market, while blending perspectives for dynamic thinking

Excellence
Excellence

Staying fully engaged and passionate about delivering the highest standards for the company and our own development

Ownership
Ownership

Taking pride and initiative, holding ourselves accountable for our actions, and nurturing the communities we work in