Innovation

The Tetley Green Tea bag range in India has been reformulated with added Vitamin C and relaunched as Tetley Green Tea Immune. By itself Tetley Green Tea is an excellent source of antioxidants that are known to have various beneficial effects on health, and now with the added Vitamin C, it helps support the immune system too. Tetley Green Tea Immune is available in four variants, (Classic, Lemon & Honey, Ginger Mint & Lemon and Mango variant) with rejuvenation in every sip.

Tata Coffee Grand leverages the deep heritage of Tata in coffee with a product that is a first-of- its-kind innovative offering in the Indian market. The product is a blend of the finest coffee powder & ‘flavor locked decoction crystals’ which give consumers a ‘best-in-class’ taste experience in the instant coffee category. Tata Coffee Grand is an intensely rich, fresh and aromatic coffee and the portfolio has also expanded to Roast & Ground (Filter coffee).

Tata Tea Gold Care is infused with a medley of five native ingredients that provide wholesome goodness in every cup and promotes wellbeing. It packs the goodness of immunity boosting ingredient Tulsi and other native ingredients like Ginger, Cardamom, Mulethi & Brahmi that not only make for a perfect cup of masala tea but also are known to provide specific health benefits.

Globally, the vitamin market is growing rapidly but many consumers find taking vitamin supplements every day, expensive and inconvenient. Tea has benefited from its positive health association, especially green teas and fruit-based and herbal teas; and as a significant player in the tea industry, we responded to this growing trend by launching a ground-breaking, innovative line - Tetley Super Teas, the first functional range of teas with approved health benefits. The teas are fortified with different vitamins and minerals catering to numerous health benefits, ranging from reducing tiredness to supporting healthy digestion. The range was first launched in the UK and in now available in several of our international locations including Canada, Australia and Western Europe in variants like Sunshine, Immune, Digest, Boost, Multi Vitamin and more.

Tetley has taken on the flavoured water market in the UK, Canada and Australia with Tetley Cold Infusions, an affordable range of fruit and herbal infusions developed specially to be brewed in cold water. Each infusion contains premium grade ingredients with small pieces of real fruit, to deliver on taste. It is also free from caffeine, artificial flavours, sugar and sweeteners. The arrival of Tetley Cold Infusions gives us differentiated positioning in the flavoured water category, at an affordable price point.

America has 50 states – all united, each unique and each with a ‘flavor’, distinctively its own. Our master blenders celebrate this variety with a coffee collection aptly named Flavors of America. The seven star-spangled creations have been positioned as the new, unique way to discover America all over again. Consumers can choose from Maine Blueberry Crisp, Michigan Cherry Pie, Vermont Maple Bourbon, California Toasted Almond, Texas Pecan Praline, Hawaiian Coconut Cream and Florida Berry Shortcake.

Reflecting its grounding in all organic, natural and fresh ingredients, Good Earth Good Energy in our UK market has been blended to appeal to non-existing energy drink fans who might question the levels of sugar, caffeine and aftertaste they endure for their desired ‘pick up’.

With vegan friendly ingredients ,Good Earth Good Energy is a very differentiated drink to the norm. Each can contains 80mg of natural caffeine, equivalent to a cup of coffee but this is sourced from Guayusa - a celebrated Ecuadorian leaf blended with natural fruit juices - and added Vitamin C to deliver a natural boost of feel good energy. This product is available in two flavours - Blood Orange & Tangerine and Raspberry & Blueberry.

Tata Gluco Plus is an on-the-go re-hydration solution, which combines great taste with energy. Developed by NourishCo — a 100% subsidiary of Tata Consumer Products, the product is targeted at the mass consumer segment in India. The challenge was to deliver a quality product that tastes good, has functional benefits, and is available at an affordable price. The breakthrough was the packaging format in the form of a 200 ml plastic cup that ensured product quality at a low price point, without compromising on the taste or aroma.

This glucose-based drink offers the benefit of glucose energy, electrolytes and iron to provide instant energy to consumers. Tata Gluco Plus is available in the variants of Grape, Lemon, Lychee and Orange.

Tata Salt Plus is India’s first iron fortified iodised salt that provides up to 50% of Recommended Daily Allowance of Iron. The product formulation was developed with the National Institute of Nutrition, India and launched after two decades of research to address the issue of iron deficiency in India.

Hypertension or high blood pressure is one of the leading health problems of urban India. Consuming less salt and bland food is advised so Tata Salt Lite, a low-sodium salt specially formulated to provide 15% lower sodium than regular salt, was launched. This innovation aims to assist consumers in the management of blood pressure without compromising on the taste of food.

Tata Salt SuperLite is India’s first salt for cooking with 30% less sodium (and 15% lower sodium than Tata Salt Lite®). Without compromising on taste, it contributes to better health as it is generally known that reducing sodium intake helps in managing high BP. Tata Salt SuperLite encourages following a regular exercise routine as part of a healthy lifestyle with the addition of low sodium salt to your diet so you can stay light and eat right with Tata Salt SuperLite.

Tata Sampann’s Ready to Cook Supergrain Ragi Idli Mix is a new twist to your classic Idli & Dosa with the goodness of Ragi, Urad Dal, Rice & Chana Dal for the right balance of taste and nutrition.  Millets like Ragi are a powerhouse of nutrients with unique nutritional characteristics because of sulphur rich amino acid content, high fibre and protein.

Tata Sampann’s Dhokla Mix gives a delicious, nutritious and instant homestyle Khaman Dhokla. Made from unpolished Chana Dal Besan this mix is rich in protein and produces soft, spongy dhoklas. This dish can be easily prepared in 3 easy steps and is a perfect choice for breakfast or evening snacks.

Soulfull, by our subsidiary Tata Consumer Soulfull, is one of the fastest growing brands in India’s healthy packaged foods market. With rich expertise in ancient millets like ragi (finger millet), the brand has an innovative portfolio of products ranging from cereals, healthy snacks and muesli to a plant-based protein drink. Their flagship product Ragi Bites is combined with Dal (pulses) and a Chocolate filling which can be consumed with milk or as a snack anytime, anywhere. This range is also available with Strawberry filling and Vanilla filling.

No Maida Choco has all the goodness of 7 super grains and delicious chocolate for an easy fun and nutrient-rich breakfast for children.

Tata Q, developed by our subsidiary Tata SmartFoodz Ltd., is one of the fastest and most innovative brands in the ready-to-eat food category in India. The state-of-the-art technology behind Tata Q ensures superior taste, texture and delivers a delicious experience, with no need for refrigeration!

Tata Q Hot & Spicy Noodles and Pepper Masala Noodles are made with wheat and contain no added preservatives. Each meal includes a compact food tray and serviette, making it convenient and mess free.

Tata Q Classic Chicken Seekh Kebab and Spicy Jalapeno Sausages are innovative new launches that are delicious and so easy to prepare. Just grill on the pan and it’s ready to eat!