Vitax

Vitax is one of the most well-established and well-recognized fruit and herbal tea brands in Poland. Vitax began its journey over 30 years ago with fruit infusions and has, over the years, developed a variety of teas in the fruit, herbal, functional, green and red teas’ categories. Polish consumers consider Vitax as one of the best fruit tea brand in the market, in terms of intensity, fragrance, colour and aroma. With a wide range of products it’s became indispensable companion on consumers’ everyday life. The brand joined the Tata Consumer Products family in 2007. It is currently building a market share in the functional tea segment and strengthening its position in the fruit and herbal tea categories.

Its latest release, Health Secret, is a line of functional teas giving Polish consumers both health benefits and great taste. It specially combines modern products using spices, fruits, superfoods, active ingredients with a traditional touch of classic herbs whose benefits have been known for thousands of years and are making a comeback today.