Tata Coffee partners with IHCL for management of its Plantation Trails bungalows
Tata Coffee, a subsidiary of TGB and Asia's largest integrated coffee company and IHCL, South Asia’s largest hospitality company, have signed a management contract for nine of Tata Coffee’s heritage bungalows from its hospitality brand Plantation Trails. Nestled in the verdant hills of Coorg and Chikmagalur in South India where Tata Coffee has a history of over 85 years in the region, Plantation Trails offers unique heritage and luxury bungalows situated in the middle of picturesque tea and coffee plantations and a true ‘Plantation Experience’. Eight are located in and around the idyllic coffee estate of Pollibetta in Coorg set amidst 20,000 lush acres while one is a few hours’ drive in scenic Chikmagalur. These are original plantation bungalows with contemporary conveniences where guests have a choice of taking a tour of the plantation, go birding with the region’s 300 bird species or play golf.
“We are delighted to partner with IHCL with its 115 years of history of hospitality. This association will bring a new authentic offering for travellers looking for offbeat experiences in the realms of nature.” said Sanjiv Sarin, MD & CEO, Tata Coffee Ltd.
With this announcement IHCL enters a new segment, foraying into plantation trails and homestays with the launch of Ama Trails & Stays, the first branded product in the homestay market in India. Ama Trails & Stays will cover heritage bungalows, guesthouses and home-stays at unique locations across the country.
“IHCL has launched Ama Trails & Stays in response to evolving guest needs for local, immersive and authentic experiences. We are delighted to partner with Tata Coffee for the first collection of plantation trails leveraging Tata Group synergies. With India’s rich diversity we are confident that we will be able to scale this product to first 100 units before end of 2020 and bring distinctive offerings for our guests across the Indian sub-continent.” said Puneet Chhatwal, MD & CEO, Indian Hotels Company Limited (IHCL).
Guests will be able to earn and burn loyalty points through the Taj InnerCircle Loyalty Programme. Bookings open effective March 1, 2019.