Tata Consumer Products Unveils its First-Ever Corporate Brand Film: ‘For Better. In Every Step.’, Marking a New Chapter in its Legacy
Tata Consumer Products Unveils its First-Ever Corporate Brand Film: ‘For Better. In Every Step.’, Marking a New Chapter in its Legacy
National, 7th July 2026:Tata Consumer Products Limited (TCPL), the consumer products company, today launched its first ever corporate brand film 'For Better. In Every Step’. Click here to view the film. The film is a powerful articulation of the Company’s philosophy, journey of transformation and its ambition to become a premier FMCG company. The launch comes at a defining moment in the Company’s journey, having crossed INR 20,000 crores in revenue in FY 2025-26—its highest ever since inception. .
The Film pays tribute to the everyday moments in which its brands have quietly played a part. From the first cup of tea at dawn to the salt in a home cooked meal and the coffee that marks a pause, the film reflects a simple idea, making life better for consumers, every day at every step. It underscores the transformation of Tata Consumer Products from a tea and salt company into a diversified food and beverage powerhouse, built on innovation, execution, and consumer trust.
Rooted in the Tata Group’s heritage of responsibility and ethics, the film showcases how Tata Consumer Products is driving growth across every dimension of its business: sourcing, manufacturing, distribution, brand building, sustainability, governance, and community engagement. With a portfolio of 20+ brands, a workforce of 11,000+ employees across five continents, it reflects a company that has grown in both scale and connection. It also looks ahead, capturing its ambition to evolve into a future-ready consumer company and expanding categories, and strengthening its place in modern kitchens.
Speaking about the film, Mr. Sunil D’Souza, Managing Director and Chief Executive Officer, Tata Consumer Products Limited, said, “For Better. In Every Step. is not just a film—it is our philosophy. Every milestone we have achieved, including this year’s record consolidated revenue, reflects our commitment to building a consumer-centric company that people trust. This film tells our story of transformation—step by step—our legacy, our growth, our people, our ethics, and our future. Every brand we build, every product we offer, carries with it the trust that millions of families have placed in us, because that is what trust looks like when it is truly earned. This film is our way to honour that relationship: with the homemaker who has reached for Tata Salt for decades, with the tea farmer whose livelihood we are committed to, and with the generation that will inherit the planet we are responsible for today. ‘For Better. In Every Step.’ captures not just where we are today, but where we are headed. It reflects our ambition to establish ourselves as a premier FMCG company, while staying true to the Tata ethos of trust and responsibility across every dimension of our business.”
Nidhi Verma, Head – Investor Relations & Corporate Communication, Tata Consumer Products Limited, said, “For Better. In Every Step. is both a celebration of the Company’s record growth and a reaffirmation of our commitment to shaping a future that is innovative, agile, inclusive and sustainable. The film naturally extends across all facets of the business: For Better, In Every Role—for people who power the business; For Better, In Every Market—reflecting our consumer-first approach and global footprint; For Better, In Every Moment—underscoring agility, better-for-you product innovation and brand building; and For Better, In Every Community—highlighting our commitment to sustainability and social impact.”
For Tata Consumer Products, this film is not a retrospective, it is a renewed covenant. A promise, reaffirmed in every frame, that the company will continue to show up in the kitchen, at the table, and in the quiet in-between moments that make up a life. As consumers evolve, so does the Company's ambition to be not just a brand that people reach for, but one they believe in. The journey, as it reminds us, has just begun.
About Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. In India, Tata Consumer Products has a reach of 290 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of Rs. 20,290 Crs with operations in India and International markets.
For more information on the Company, please visit our website www.tataconsumer.com