Tata Consumer Products Presents 3rd Edition of Campus Case Study Challenge - Grow Beyond Better

Tata Consumer Products Presents 3rd Edition of Campus Case Study Challenge - Grow Beyond Better

If it wasn’t for dreams, humans would still be on the ground. Our inherent capacity to think beyond the ordinary has made us fly through the smoke screen of impossibility, enabling transformative solutions that have changed how we live. Do you have solutions that go beyond imagination? Behold! Because Tata Consumer Products is rolling out the  Grow Beyond Better business challenge for you

Exclusively designed for B-Schools, our third edition of the case study challenge (earlier known as The FNB Challenge) offers the perfect pitch to exhibit your creative thinking and solve real problems at Tata Consumer Products. Spin up your best solutions that cohere with our innovation philosophy focused on providing superior value to our consumers. As you tread on this journey of mind-boggling ideas, you might get a chance to be mentored by Tata Consumer Products leaders and win cash prizes worth lakhs! So, are you ready to break the mould?

Check the participation details below.

A. Key highlights

Organizing company Tata Consumer Products Limited
Eligibility First-Year Full-Time MBA Students
Registration deadline 8th December 2023
Mode of application Online
Rewards & Prizes Cash prizes, PPI, e-certificates


B.How to participate

If you are inspired to ‘innovate today, transform tomorrow,’ then,

Step 1: Sign up on www.unstop.com

Step 2: Register for Grow Beyond Better Challenge - Season 3 and choose your problem statement

Step 3: Begin the challenge

C.Eligibility criteria

You can apply if,

  • You can formulate, imagine, and conceive an idea that has the potential to solve a real-world problem
  • You are a first-year, full-time MBA student
  • You are enrolled in the following B-Schools in a full-time MBA/PGDM program
  1. BITS School of Management (BITSoM), Mumbai
  2. Department of Management Studies (DMS), Indian Institute of Technology (IIT), Delhi
  3. Indian Institute of Foreign Trade (IIFT)
  4. Indian Institute of Management (IIM), Calcutta
  5. Indian Institute of Management (IIM), Indore
  6. Indian Institute of Management (IIM), Kashipur
  7. Indian Institute of Management (IIM), Kozhikode
  8. Indian Institute of Management (IIM), Lucknow
  9. Indian Institute of Management (IIM), Mumbai
  10. Indian Institute of Management (IIM), Raipur
  11. Indian Institute of Management (IIM), Shillong
  12. Indian Institute of Management (IIM), Tiruchirappalli (Trichy)
  13. Indian Institute of Management (IIM), Udaipur
  14. Institute of Management Technology (IMT), Ghaziabad
  15. MICA, Ahmedaba
  16. Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
  17. Shailesh J. Mehta School of Management (SJMSOM), IIT Bombay
  18. Symbiosis Centre for Management and Human Resource Development (SCMHRD), Pune
  19. Xavier Institute of Management (XIMB), Bhubaneswar
  20. Xavier School of Management (XLRI), Jamshedpur

Note: There is NO bar on the specialization you are pursuing. Students currently pursuing part-time, distance learning, and executive MBA programs are not eligible to participate.

D. The Rounds

It’s time to get the ball rolling! Compete against the best minds in the country to emerge as the leaders of tomorrow. Here is an overview of the different stages of the challenge:


Rounds Description
Round 1: Executive Summary Submissions Registered teams must submit an executive summary solution in PPT format to present their ideas. The top 10 teams from all campuses will move to the next round.
Round 2: Jury Evaluations Selected teams from the first round will interact with jury members and business heads from Tata Consumer Products for their idea evaluations. Top 4 teams will move ahead for the Grand Finale.
Mentorship Phase: Here’s the bonus! The national finalist teams will get a chance to get mentored by Tata Consumer Products Emerging Leaders!
Round 3: Grand Finale Teams from the second round will compete in the Grand Finale, presenting their solutions to the leadership at Tata Consumer Products.


E. Walk Away With Prizes!

The winning team will receive a cash prize of INR 2,00,000 and Pre-Placement Interviews (PPIs) with Tata Consumer Products. The runner-up team will receive a cash prize of INR 1,00,000.

So gear up to think beyond limits, innovate beyond expectations, and ‘grow beyond better!’ See you there.