India’s biggest photography reality show - ‘Kanan Devan Photography Escapade 3’ – launches first episode online
The third edition of ‘Kanan Devan Photography Escapade’ was launched by Tata Tea Kanan Devan, a heritage tea brand from the house of Tata Global Beverages. After two immensely successful editions of the photography contest aimed at budding photographers, the brand opened entries in June 2017 to Kanan Devan Photography Escapade 3 - India’s biggest photography reality show - which received an overwhelming response from hundreds of photography enthusiasts across the country.
The contest provides aspiring photographers with the opportunity to capture nature in its entirety, the natural beauty of the Kanan Devan hills, the people of Munnar and the intrepid journey of tea from leaf to cup. Based on the theme ‘Elements of Nature’, the finalists were instructed to weave in stories using the four elements of Earth, Fire, Wind and Water. These stories are being made available to consumers in the form of webisodes that will be released every week on Tata Tea Kanan Devan’s YouTube channel.
In addition to a different theme, Photography Escapade 3 also took the contest to the next level with a unique game format named Truzzle, which is ‘Treasure+Puzzle’. What began as a simple photography contest two years ago is all set to sway the web with its video content in an engaging reality show avatar. While keeping the scenic beauty of Munnar and tea at the heart of Escapade, the webisodes witness the 10 participants solving puzzles and working in a team before the top 3 winners are chosen for their vivid captures.
Mr. Puneet Das, Head - Tea marketing, India, Tata Global Beverages said, “While the natural landscapes of tea plantation provide scenic shots, capturing this journey can be challenging for photographers. However, the breathtaking photos of this scenery, can evoke a sense of ‘being back to nature’ and ‘freshness’ which is also the hallmark of Tata Tea Kanan Devan.”
The winner of Photography Escapade 3 will be announced in the last episode of the webisode series.
To experience the beauty of Kanan Devan Hills and the journey of the contestants, tune in to the Tata Tea Kanan Devan Youtube channel.
About Kanan Devan Tea:
Tata Tea Kanan Devan is amongst the leading tea brands in Kerala & Karnataka. Blended with teas grown on one of the highest hills in Kerala – the Kanan Devan Hills, this tea has a distinct flavour of freshness.