Tata Consumer Products launches redesigned corporate website reflective of its new identity
Tata Consumer Products, the consumer products Company uniting the principal food and beverage interests of the Tata Group under one umbrella, has launched its redesigned corporate website https://www.tataconsumer.com/. The new website reflects the expanded scale, scope and ambition for the Company – to become a leading player in the FMCG category.
The new website is built around the company’s brand promise of ‘For Better’, a reflection of its commitment to improving, by pushing boundaries and aiming higher, every day for all stakeholders. This is brought alive through a unified narrative, effective storytelling, evocative imagery and an enhanced user experience.
The website features the company’s new vision and mission, strategy, brands, sustainability agenda, and people philosophy. A category-based structure highlights the expanded brand portfolio and enables easy access to information on products. A dedicated investor section provides all relevant information for investors and shareholders.
With a streamlined design, improved functionality and easy navigation, the site is optimized for viewing across desktop and mobile devices.
Some key highlights include:
Mr. Sunil D’Souza, Managing Director & CEO of Tata Consumer Products speaking about the new website launch said, “Our redesigned corporate website symbolizes the Company’s transformation journey and ambition to become a leading player in the FMCG space. The website showcases our new vision, strategy, expanded product portfolio and sustainability focus. With an interactive interface, and holistic content, the new website will serve as a key information hub for Tata Consumer Products and help us communicate better with our stakeholders.”
About Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, salt, pulses, spices, ready-to-cook offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus and Tata Gluco Plus. Its foods portfolio includes brands such as Tata Salt, Tata Sampann and Tata Soulfull. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of ~Rs. 11,600 cr with operations in India and International markets. For more information, please visit www.tataconsumer.com