Tata Consumer Products Ltd. partners with Domino’s Pizza, Zomato & others for delivery of essential items
In order to ensure steady supply of its essential products, Tata Consumer Products Ltd., has strengthened its direct distribution model by partnering with India’s most popular food delivery applications such as Domino’s Pizza and Zomato. These channel partnerships have been done in a phased manner, with Flipkart, e-commerce marketplace being the first to enable the availability of its essential products in Mumbai, Bengaluru, and Delhi. On Domino’s app, this service will be available under “Domino’s Essentials” for consumers in Delhi, Mumbai, Bangalore, Chennai, Hyderabad, and Kolkata. Zomato is currently operational in 60 + cities pan India enabling Tata Consumer’s products to reach consumers across the country.
In an alternate distribution model, Tata Consumer Products’ distributors will list as marketplace sellers on Flipkart, Domino’s Pizza, Zomato and other platforms. Consumers can buy packets including varied combo packs of essential products such as Tata Consumer foods (Tata Salt, Tata Sampann Spices, Pulses, and Nutri mixes) and beverages (Tata Tea and Coffee) using any of the platforms.
Tata Consumer’s delivery partners will fulfil the orders by picking up the orders from Tata Consumer’s distributors and delivering it to the consumer’s doorstep. The product combinations have been specially curated keeping in mind the specific needs of Indian consumers, while also offering them significant cost benefits.
This partnership between Tata Consumer Products and delivery partners has created a unique distribution model, leveraging their combined strengths to solve Indian consumers' need for access to essential commodities as they stay indoors and practice social distancing amidst the national lockdown.
Sunil D’Souza, MD & CEO, Tata Consumer Products Ltd. said: “Through these partnerships, Tata Consumer Products intends to safeguard people’s health by giving them alternate channels to buy our food and beverage offerings. They can now purchase our products from the safety and comfort of home. The partnerships leverage complementary strengths to ensure essential products reach the doorsteps of consumers who need them.”
Additionally, Tata Consumer Products has also started the delivery of its food products through its own nutrition and e-commerce platform, Tata NutriKorner in two phases. Certain pin codes in Delhi have already been activated as part of phase one, later phases will cover the whole of Delhi in a couple of weeks.
About Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. It was formed after a de-merger of the consumer products business of Tata Chemicals Limited into Tata Global Beverages Limited, under a Scheme of Arrangement which was sanctioned by the Tribunal in January 2020, the Scheme is operational from February 7, 2020. The Company’s portfolio of products includes tea, coffee, water, salt, pulses, spices, and ready-to-eat offerings. Tata Consumer Products is the 2nd largest branded tea company in the world and over 300 million servings of its beverage brands are consumed everyday across the globe. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand and Himalayan Natural Mineral Water. Its foods portfolio includes brands such as Tata Salt and Tata Sampann. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of ~Rs. 10,000 cr and employs 2,200+ people in its branded business workforce. For more information, please visit www.tataconsumer.com.