Tata Sampann Spices launches its new integrated marketing campaign #SpiceUpYourHealth

Tata Sampann Spices launches its new integrated marketing campaign #SpiceUpYourHealth
10 August 2020 538 words 4-MINUTE READ
News Category
Tata-Sampann
SpiceUpYourHealth
Sanjeev-Kapoor
Natural-oils
Spices
 Tata Sampann Spices launches its new integrated marketing campaign #SpiceUpYourHealth

The distinctive uses of diverse spices have been a traditional characteristic to India’s culinary cultural appeal. While usually being chosen to enhance richness in aroma and flavour, spices infact are known to infuse numerous health benefits into our daily meals. While consumers are aware of spices being great health enablers, how aware are they of the fact that the presence of natural oils in spices are essential in preserving its beneficial health properties. To educate the audience on this sharp insight, Tata Sampann Spices launched its latest integrated marketing campaign, #SpiceUpYourHealth. The campaign’s core message focuses on informing consumers on how inherently present natural oils are known to enrich spices with essential health benefits.


Today’s consumer is more health conscious than ever and takes a deep interest in making all the right choices towards ensuring a healthy lifestyle. The campaign highlights this by not only showcasing the diverse goodness behind using spices in daily meals, but also educating consumers on the crucial role natural oils play in preserving the spices’ aroma, taste, colour and most importantly, its innate health benefits. The new campaign’s TV commercial reaffirms the brand’s promise of delivering Sarvagunn Sampann (endowed with every good quality) ingredients with natural goodness. It brings to light how the brand delivers a range of authentic spice ingredients to enrich every meal of the consumer by not interfering with the state of natural oils that are responsible for the beneficial health properties of spices. The campaign features brand ambassador Sanjeev Kapoor who through an informative tone increases consumer awareness about the need of consuming spices that retain their natural oils in order to experience a Sampann culinary delight.

The campaign TV commercial available in Hindi, Marathi & Bengali has been rolled-out using a creative mix of marketing mediums including print, broadcast, and digital.

Commenting on the launch, Richa Arora, President- Packaged Foods, Tata Consumer Products said, ‘‘With the growing importance of boosting one’s immunity backed by a ‘for better’ and ‘nutrition first’ mentality in India, we are seeing spices become a pivotal nutrition point among household kitchens. Traditional wisdom has long positioned the household Indian spice box as a treasure chest of multiple health benefits. To that, our campaign addresses the need of the hour to educate consumers on the importance of natural oil as a key quality marker that gives Spices their characteristic goodness to numerous health benefits. We understand the homemaker’s needs in fortifying their family’s healthcare and hence our focus is to reiterate our brand’s commitment in delivering superior quality products packed with wholesome goodness to our consumers. We believe #SpiceUpYourHealth will encourage consumers in using spices to boost their immunity, especially at a time when we are seeing a strong revival of traditional Indian food wisdom as families bond over home cooked dishes as a healthier and happier experience at home’’.

The campaign reaffirms the Tata brand’s credibility, integrity and reliability in offering an unmatched product offering for consumers in India. Taking the brand philosophy forward that promotes the ideal of natural goodness for a healthy and balanced life, the campaign highlights how ‘Sarvagunn Sampann’ Tata Sampann Spices offer wholesome goodness in every meal.

Click here to visit the website and watch the new TV commercial.