Tata Starbucks Celebrates International Coffee Week with “Brewtober” Across India

Leading global innovation in coffee for over four decades, Tata Starbucks in India is taking its coffee heritage and inspiration to celebrate International Coffee Week this year with coffee-forward experiences and special promotions across its stores.

Recognized in delivering consistent, authentic in-store experiences, rooted in high-quality Arabica coffee, superior store ambience and warm, passionate store partners, Tata Starbucks is celebrating the art of coffee from heritage to brewed innovation over a seven-day celebration titled ‘Starbucks Brewtober’, beginning October 1^st.

To celebrate coffee, Starbucks stores which bring to life the Third Place experience, will feature seven global whole bean coffees handpicked from seven different parts of the coffee belt, allowing customers to ‘Travel the World in Seven Sips’ this International Coffee Day- 1^st October. Other experiential activities during the week include ‘Farm to Cup’ story – an immersive coffee tasting experience that brings to the fore Starbucks commitment to ethically sourced coffee and supporting farmer communities across the globe and Starbucks 47-year old legacy of coffee processing and roasting; ‘Starbucks Coffee Experience Bar’- a masterclass into the art, craft and science behind different cups of coffee and ‘Latte Art’ – a showcase of the craft of Starbucks partners.

On 6^th October, Starbucks Brewtober brings ‘Starbucks 100’ – a day Starbucks shares coffee love with all its customers by offering them any short/ tall Starbucks beverage at only  INR 100 across all its stores in India. Starbucks continues the celebration by celebrating with its Gold Members on 7th October.

“At Starbucks we take great pride and happiness in partnering customers on their journey of coffee exploration and are committed to delivering an unparalleled coffee experience. With ‘Starbucks Brewtober‘, Tata Starbucks commemorates coffee with  a week-long celebration. ‘Starbucks Brewtober‘ offers to coffee lovers a unique way of celebrating coffee, starting with various immersive coffee experiences to the big day of ‘Starbucks 100‘ - a day  when Starbucks shares coffee love with all its customers by offering all its handcrafted beverages  for only INR 100/-”, said Ms. Veetika Deoras, Head - Marketing, Category, Digital and Loyalty at Tata Starbucks Limited. “We hope to celebrate coffee and the spirit of Starbucks through the week and look forward to welcoming  our customers in our stores” she added.

International Coffee Week will be celebrated across all Starbucks stores in India from 1^st to 7^th October, 2018.