With the idea that Tetley can get anyone talking, the campaign kicks off with a witty and heart-warming TV commercial featuring the antics of a cat with attitude and a loveable dog.
Today, 1st October, Tetley embarks on an ambitious programme to revitalise the tea category and strengthen its position in tea with the mission to get the nation talking over a tasty cup of Tetley.
The campaign kicks off with a witty and heart-warming TV commercial featuring the antics of a cat with attitude and a loveable dog. Left alone in the house, we see the light-hearted banter between the unlikely friends as they relax and enjoy each other’s company over a cup of Tetley. The ad mirrors the everyday conversations people have on their sofas at home – proving that Tetley can get anyone talking!
To reach millions of tea drinkers, the TV campaign will be supported by video on demand, social media, PR and digital activity. The idea of sparking conversation will be brought to life in social, digital and PR-influencers by posing conversation starters such as ‘Milk first or milk last?’, ‘Brew or cuppa?’, ‘Strong or milky?’ etc.