Tata Consumer is a founding member of Trustea - a sustainability code and verification system for the tea sector in India. Trustea has transformed 700+ million kgs or 53% of all black tea produced in India since its inception. The Code enables producers, buyers and others involved in Indian tea businesses to obtain tea that has been produced according to agreed, credible, transparent and measurable sustainability criteria. Trustea encompasses aspects of tea manufacturing and supports sustainability across the value chain by improving productivity and quality as well as maintaining safety standards. It supports smallholders and estates by improving the competitiveness of tea gardens through positively influencing the practices and scale of production, farm organisation, processing, new technologies and supply chain development.