Our values draw from the Tata foundational values and support our FMCG ambitions.
The abiding principles of our company:
Understanding every individual’s needs before acting, respecting diversity of thought and the value of collaboration for business
Remaining fair, transparent, responsible and ethical in our conduct; everything we do must stand the test of public scrutiny
Our strategic alliances help strengthen our market presence and reach new consumers while diversifying our business model. We have partnered with some of the key players in the food and beverages sector to deliver products and experiences aimed at delighting our consumers.
Our partnerships and operations across the world have helped us reach more consumers through our brands, to build better products and to enter new markets.
We aim to be the consumer’s first choice in sustainable products that are produced responsibly while empowering the communities we operate in.
